Naya Beach Bar – Menu Design That Feels Like Summer
Project Type: Branding & Print Design
Client: Naya Beach Bar
Scope: Menu rebranding, visual system, print layout
Role: Visual Designer & Brand Stylist
Overview
Naya is a beachfront bar where the cocktails are cold and the vibes are endless. But their menu? Not so much. It didn’t reflect the experience, the elegance, or the fun of the place. I redesigned their menu to bring in warmth, minimalism, and a premium beach aesthetic that matches their setting — sun, sand, and style.
The Challenge
The old menu was cluttered, outdated, and didn’t visually connect with the bar’s atmosphere. Naya needed something clean, easy to read, and visually aligned with the high-end yet laid-back beach experience they offer.
The Goal
Create a refined, minimal, and beach-inspired menu design that enhances the guest experience while staying true to Naya’s identity — fresh, chic, and coastal.
My Role
Developed a visual direction inspired by the sea, sunsets, and natural textures
Chose modern, breezy typefaces and a color palette with soft sand, ocean blues, and warm neutrals
Designed layout hierarchies for easy readability across food, cocktails, and wine
Prepped the final design for high-quality printing, both indoor and outdoor use
Impact
A polished, inviting menu that elevates the customer experience
Seamless alignment with the brand’s social presence and physical space
Positive feedback from staff and guests on clarity and aesthetic
The menu became a visual extension of the brand — not just a list of items
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Posted May 1, 2025
Redesigned Naya Beach Bar's menu to reflect a premium beach aesthetic, from a basic beach bar to a once in a life experience.