L’art du Pain – Social Media That Tastes Like Paris

L’Art du Pain is a Parisian-style patisserie located in Israel, offering high-end pastries and an unforgettable visual and culinary experience. The brand’s physical presence felt luxurious, but its social media lacked the same impact — and that’s where I came in.

I was brought on to refine the brand’s Instagram, create a clear content strategy, and produce engaging content that captures the elegance, quality, and charm of L’Art du Pain — one reel at a time.

The Instagram feed didn’t reflect the patisserie’s premium feel. There was no strong visual identity, no strategic posting, and minimal use of tools like Reels or Stories — missing out on potential audience engagement.

To build a high-end, inviting Instagram presence that drives engagement, celebrates the artistry behind the pastries, and ultimately increases brand awareness and in-store visits.

Strategic Planning: I developed a weekly content schedule combining product features, seasonal drops, staff moments, and behind-the-scenes prep.

Reel Creation: I directed, filmed, and edited short Reels that showcase the pastry-making process and the luxurious vibe of the patisserie.

Visual Identity: Created a consistent aesthetic using elegant fonts, soft colors, and cinematic framing to elevate the brand’s perception.

Interactive Stories: Used polls, “this or that” games, Q&As, and customer shoutouts to increase daily story views and engagement.

Copywriting: Refined the tone of voice to be warm, French-inspired, and subtly playful — just like the brand.

+35% engagement increase within one month

Instagram Reels became the top-performing content type

Strengthened the brand’s identity and visual cohesion

Improved story interaction rates and saved content

Real-life conversions: customers mentioned they came in after seeing a Reel or story

Instagram Strategy, Content Creation, Video Editing, Visual Branding, Copywriting, Storytelling, Audience Engagement, Reels Production

All content was created in close collaboration with the patisserie owner, filmed on-site, and timed around seasonal launches and special campaigns. This project combined branding, storytelling, and growth strategy to make sure L’Art du Pain stood out as much online as it does in person.