WUSA (University of Waterloo's Undergraduate Student Association)

Commercial Operations

Managed social media and promotional campaigns by researching trends, planning and producing short-form videos, graphics, and copy, generating over 310,000 views and driving a 75% increase in profile visits, 200% follower growth (4,700), and a 100%+ rise in overall Instagram engagement

Our target demographic for WUSA is current Waterloo undergraduate students. With this in mind, I helped create content (primarily graphics and short-form videos) and write copy that was compelling and catered to the interest of students!

As part of the PWYC (Pay What You Can) campaign that was created to support students and help fight food insecurity, I worked with the team to create a reel (short-form video) that garnered:

As part of the Halloween deals campaign where discounts, sales, and Halloween-themed products were available across different on-campus businesses I created a reel (among other content) that garnered 11’400+ views.

With the launch of WUSA's new business Wok Stop, I was assigned to conduct research on current social media trends, content ideation, writing content scripts, directing, filming, and editing said content.

For our partnership with FlightHub, I helped design a post by adhering to both WUSA and FlightHub branding guidelines for a flight voucher giveaway.

As a result, I helped to strengthen brand presence and customer acquisition through a post that reached 30’000+ views, converting engagement to the creation of 200+ new accounts (with our partner).