Marketing Manager (Podcast and Blog Content)

Coordinated the end-to-end digital marketing efforts across content calendar management, content strategy, copywriting, social media management, creative production, and engagement tracking, resulting in a 75% growth in LinkedIn followers, 60% increase in page visits, and 15,400+ YouTube views

August 2025 - Present

Spotify for Creators, Youtube Creator Studio, Payload CMS, Slack, Google Workspace

In just under 3 months, I grew the brand’s YouTube views, reaching over 15’400 views through market research and SEO strategy.

By optimizing titles, thumbnails, and metadata while aligning the content with our target audience, I turned underperforming videos into discoverable assets that drew organic traffic and engagement.

In my first month of work, I helped drive growth and expand reach for the startup by implementing new content ideas and engagement strategies. Page impressions grew by nearly 90%, surpassing 10,500, while reactions increased by more than 190%, generating over 200 engagements.

Post impressions rose 65% to exceed 3,000 views, and page visitors reached almost 200, showcasing measurable results in brand visibility.

My primary portfolio at Skyfall AI includes marketing the Espresso + Enterprise podcast and the company’s SEO blogs.

To repurpose podcast content and create promotional material, I collaborated with our designers to produce quote cards featuring guest insights which were then posted to our LinkedIn page, driving increased brand visibility and click-through rates.

As part of our content strategy, I drafted concepts for short-form videos by cross-collaborating with our video editing team using clips from the Espresso + Enterprise podcast to extend audience reach.

This video in particular reached nearly 1300 views.

Using re-purposed content from the podcast, I created engaging carousel posts containing podcast insights from the guests and did market research to create other content based on ITSM trends, supporting both blog and podcast promotion as well as SEM efforts.