Marketing for Hack the North

Hack the North is Canada's biggest hackathon, where 1,000+ students of different skill levels and backgrounds come from around the world to dream big, collaborate, and create software or hardware projects from scratch in only 36 hours.

Tech @ RBC, Ubisoft, Intact Insurance, Procter & Gamble, TD, Capital One, Sun Life Financial, and more.

Attracted 8,000+ applications and 40+ sponsors by planning and executing marketing campaigns across social media, email, and paid advertising channels

Collaborated cross-functionally to develop targeted email campaigns, averaging 10,000+ views per newsletter and driving an increase in brand awareness and talent acquisition for sponsors

Answered 50+ weekly support inquiries, re-routing questions and information to the respective stakeholders, escalating issues when needed, and providing clear, timely responses to participants and partners

Hack the North is committed to building an inclusive experience for attendees from across the globe. We strive to foster a space where everyone feels welcome to create something they're proud of. Below are samples of my marketing work under the organization.

For Pride Month 2024, I interviewed Hack the North’s product manager Bradley Herrera Contreras. In this interview, readers were able to learn about his journey in tech as well as what he envisions for the future of queer representation and allyship within this space.

Read the article here!

Every year as hacker applications for Hack the North roll out, the marketing team gathers testimonials from hackers that participated in the previous year to share their experience attending Hack the North.

These testimonials help prospective hacker applicants learn more about what Hack the North has to offer as an event such as hardware and software resources, mentorship, activities, food, and more!

As part of the hacker application marketing campaign, I took part in the copywriting for the email announcement for Hack the North’s newsletter subscribers (1100+) .

One of the perks that Hack the North offers their sponsors is a feature in our monthly newsletters! Here sponsors can choose to share opportunities (such as networking events), job postings, and more!

During the event weekend, posters are displayed in the elevators to encourage hackers to partake in the activities and meetups that Hack the North has to offer.