Fitness Brand Custom Webflow Design

Karolina Ratajczak

Web Designer
UX Designer
Product Designer
Adobe Photoshop
Figma
Webflow
View live website: www.better-fitness.co.uk

OVERVIEW

I recently took on an exciting project

... and revitalised the online presence of a fitness brand. Upon initial assessment, I discovered a website felt dull and lacked even basic fundamental elements like an H1 heading. Lack of clear information about Better-Fitness services led to a frustrating experience for visitors, resulting in a significant drop-off rate.
I knew we had to make some changes. So, I gave their site a makeover while keeping their brand style intact. We made sure that visitors could quickly and easily see what personal training services they offered.
The result? A website that not only looks great but also helps our client connect better with their customers, setting them up for success in the competitive fitness industry.
Homepage BEFORE
Homepage BEFORE
Homepage AFTER
Homepage AFTER

BUSINESS IMPACT

Optimised hero headings boosting brand visibility and message clarity.
Improved organic traffic through keyword optimisation.
Streamlined navigation leading to easier content discovery.
Seamless integration of booking functionality driving higher conversion rates.
Decreased bounce rates and improved user retention

TESTIMONIAL

I tried doing it myself... and let's just say, you don't know what you don't know. Createk Studio not only took a big stress off my head and designed a website that now reflects the level of service I provide for my own clients but the turnover was one week quicker than anticipated. I love how easy it was working with them and I would definitely recommend.
Gary Better-Fitness Owner
Partner With Karolina
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