Despite having a website with brand colours and consistent typography, my client faced a significant challenge through their online journey as Shunji's website lacked personality and failed to engage their audience effectively. Visitors struggled to navigate the site, experiencing frustration due to unclear visual hierarchy and low site legibility. This resulted in a drop-off rate and missed opportunities for client engagement. 

To address these issues, I began the website redesign journey by injecting personality into the design and prioritizing a showcase of the salon's team and services , alll whilst preserving the salon's brand colours and typeface. 

The result? 

A revitalized website that not only reflects the salon's brand identity but also fosters trust and provides a clear, engaging client experience.

Optimised hero headings boosting brand visibility and message clarity.

Improved conversion rate by repairing broken links and visual feedback interactions. 

Driving business growth by clear content organisation and visual hierarchy.

Compliance with accessibility standards fostering a more inclusive digital environment for users.

Streamlined accessibility leads to enhanced user experience and provides access to critical content.