Easily- AI for Sustainable Pantries

The first step involved thoroughly analyzing the existing MVP to map out its strengths and weaknesses.

Held several meetings with stakeholders to align the product’s development with business goals and prioritize user-focused improvements.

Identified key challenges, such as the high churn rate, which stemmed from usability issues and unclear onboarding processes.

Conducted usability tests with existing users to uncover pain points, including difficulty navigating the app, limited user engagement, and a lack of perceived value in existing features.

Findings highlighted opportunities to improve the app’s core experience, focusing on simplifying pantry updates and making AI-powered meal planning more intuitive.

Gathered additional insights through user interviews and surveys to understand motivations, habits, and expectations regarding pantry management and meal planning.

Performed a competitive analysis of similar apps like KitchenPal to identify gaps and opportunities for differentiation.

Created high-fidelity wireframes addressing the identified pain points, focusing on simplifying user flows such as onboarding, pantry updates, and AI meal suggestions.

Ensured the updated designs aligned with business goals while prioritizing a seamless user experience.

Developed a prototype that reflected the refined user flows and improved feature accessibility, building on the existing MVP features like barcode scanning and expiration notifications.

The prototype served as a tool to showcase the enhancements to stakeholders and prepare for future user testing.

Designed a modern and consistent visual identity to enhance user trust and reinforce the app’s mission of promoting sustainability and efficiency.

Focused on creating an intuitive interface that users could easily adopt in their daily routines.

The redesigned Easily app offers an intuitive platform that empowers users to manage their pantry efficiently and adopt sustainable practices. The integration of AI-driven meal recommendations and expiration tracking features has enhanced user engagement and satisfaction. The project successfully addressed user pain points, leading to a more seamless and enjoyable user experience.

This comprehensive approach ensured that the final product not only met user needs but also aligned with the app's mission of promoting sustainability through effective pantry management.