Easily- AI for Sustainable Pantries
Patricia Paula Ribeiro
Introduction
Easily is an AI-driven pantry management application designed to assist users in reducing food waste, planning meals efficiently, and making informed shopping decisions. The app aims to promote sustainable living by providing users with tools to manage their pantry inventory, receive meal suggestions, and track food expiration dates.
Goal
The primary objective was to enhance the user experience of the existing MVP by integrating AI capabilities to offer personalized meal recommendations and streamline pantry management. The goal was to create an intuitive interface that encourages users to adopt sustainable practices effortlessly.
Challenge
The main challenge involved understanding user behaviors and pain points related to pantry management and meal planning. It was crucial to design features that seamlessly integrate into users' daily routines while effectively promoting sustainability and reducing food waste.
Design Process
Analyzing the Existing MVP
The first step involved thoroughly analyzing the existing MVP to map out its strengths and weaknesses.
Held several meetings with stakeholders to align the product’s development with business goals and prioritize user-focused improvements.
Identified key challenges, such as the high churn rate, which stemmed from usability issues and unclear onboarding processes.
Usability Testing & Pain Point Identification
Conducted usability tests with existing users to uncover pain points, including difficulty navigating the app, limited user engagement, and a lack of perceived value in existing features.
Findings highlighted opportunities to improve the app’s core experience, focusing on simplifying pantry updates and making AI-powered meal planning more intuitive.
User Research & Competitive Analysis
Gathered additional insights through user interviews and surveys to understand motivations, habits, and expectations regarding pantry management and meal planning.
Performed a competitive analysis of similar apps like KitchenPal to identify gaps and opportunities for differentiation.
High-Fidelity Wireframes
Created high-fidelity wireframes addressing the identified pain points, focusing on simplifying user flows such as onboarding, pantry updates, and AI meal suggestions.
Ensured the updated designs aligned with business goals while prioritizing a seamless user experience.
Interactive Prototyping
Developed a prototype that reflected the refined user flows and improved feature accessibility, building on the existing MVP features like barcode scanning and expiration notifications.
The prototype served as a tool to showcase the enhancements to stakeholders and prepare for future user testing.
Visual Design
Designed a modern and consistent visual identity to enhance user trust and reinforce the app’s mission of promoting sustainability and efficiency.
Focused on creating an intuitive interface that users could easily adopt in their daily routines.
Results
The redesigned Easily app offers an intuitive platform that empowers users to manage their pantry efficiently and adopt sustainable practices. The integration of AI-driven meal recommendations and expiration tracking features has enhanced user engagement and satisfaction. The project successfully addressed user pain points, leading to a more seamless and enjoyable user experience.
This comprehensive approach ensured that the final product not only met user needs but also aligned with the app's mission of promoting sustainability through effective pantry management.
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Posted Nov 29, 2024
Redesigned the Easily app, an AI-powered pantry solution, to cut food waste and simplify meal planning through user research, personas, and intuitive design.
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