Verbify: Empowering Content Creation in Figma

Verbify is an artificial intelligence platform designed to streamline the workflow of content creators in Figma. Integrated directly into the tool, Verbify enables designers, writers, and translators to significantly accelerate text production and translation processes, adding more speed and accuracy to their daily tasks.

The main goal of Verbify is to simplify and expedite text content creation for Figma users. By automating writing and translation, the platform aims to reduce time spent on repetitive tasks, allowing professionals to focus on what truly matters: design and creativity.

Developing Verbify posed the challenge of balancing an intuitive interface with advanced AI features. It was essential to create a user experience that wouldn’t interrupt the natural workflow within Figma, yet clearly enhance productivity. Another challenge was ensuring translation accuracy while maintaining consistency in tone and style across different languages.

Verbify’s design process followed a user-centered approach, with the following stages:

User Research and Understanding: We conducted interviews with designers and writers to understand their main challenges with text creation and translation in Figma.

Wireframing and Prototyping: We developed wireframes and prototypes to test navigation and usability. Frequent iterations were made based on feedback.

Visual Design and Branding: We created a user-friendly and modern interface, aligned with Figma’s aesthetic to ensure a seamless experience.

Testing and Refinement: We conducted usability testing to ensure that AI features were easily accessible and did not disrupt the users' design workflow.

The Verbify platform was built in Framer to maximize speed and performance. Using Framer as the development environment provided several advantages:

Quick and Efficient Prototyping: With Framer’s flexibility, we quickly converted high-fidelity designs into interactive prototypes, facilitating adjustments before the final development stage.

Reusable and Integrated Components: Framer allowed us to create dynamic and reusable components, making future updates easier and ensuring consistency across the interface.

Performance Optimization: All interactions and animations were fine-tuned to keep the platform light and responsive, essential for a smooth daily user experience.

Productivity Boost: Over 1,000 users report that Verbify increased their productivity by up to 25%.

Time Savings: Automating text and translations saves users an average of 3 hours per week.

Seamless Integration: Verbify integrates perfectly with Figma, without requiring complex configurations.

High Translation Accuracy: The platform delivers translations with 98% accuracy, preserving the original tone.