CynegieHR is a unified workforce management platform that helps teams manage HR operations across the employee lifecycle, plus IT device/asset management and finance controls – all in one system. The website needed stronger information architecture and clearer product storytelling so visitors quickly understand what the platform does and why they should request a demo.

I designed the complete website, covering the homepage, product features, pricing, integrations, about, and contact pages – creating a conversion-focused experience that turns visitors into demo requests.

I led the design of the website from scratch, including:

Information architecture and page structure

Messaging hierarchy and content flow

High-fidelity UI design (desktop + mobile)

Scalable layout patterns and components

Conversion-focused UX decisions

I started with a competitive analysis of leading HR platforms (BambooHR, Rippling and SeamlessHR) to identify conversion patterns, then built a clean information architecture guiding visitors from awareness to demo request.

The design uses bold blue (#0047FF) for trust, orange accents for action, and clean typography with visual dashboard previews.

The final website presents CynegieHR as a clear, credible, and enterprise-ready SaaS platform, making it easier for visitors to understand the product’s value across HR, IT, and finance use cases. By structuring content around user intent and prioritising clarity over visual noise, the site supports faster comprehension, builds trust with decision-makers, and guides users toward requesting a demo with confidence.

Key conversion drivers:

"500+ Employee Records Protected" social proof

Visual dashboard previews showing actual product

"Zero Learning Curve" and "Local Human Support" messaging

Multiple demo request paths throughout site

Homepage

Product overview

Pricing

About us

Blog / resources

Contact / request demo

Responsive layouts for all pages