WalletWizard needed a complete digital presence that makes personal finance management feel simple and approachable. I designed the landing page and full mobile experience covering budgeting, expense tracking, card management, and financial insights.

The project transforms the intimidating world of personal finance into an intuitive, visual experience that helps users take control of their money.

Challenge: Generic finance app websites don't communicate value quickly enough

Solution: Designed a conversion-focused landing page with clear feature showcases, "How it Works" section, social proof (15+ million users), and prominent App Store CTAs

Challenge: Traditional budgeting apps feel like financial punishment

Solution: Created playful onboarding ("Chasing Money? Let's Map Your Route!") with customizable budget categories and visual progress tracking

Challenge: Users struggle to track spending across multiple cards

Solution: Designed customizable virtual cards with color/pattern selection, allowing users to personalize and easily identify different cards at a glance

Challenge: Users abandon apps with complicated sign-ups

Solution: Built streamlined authentication with fingerprint/biometric access, social login options (Google/Facebook), and simple password recovery

Challenge: Users don't know where to start when opening a finance app. There is too much data and no clear priority

Solution: Designed a clean homepage with card-first layout showing current balance prominently, recent transactions with color-coded income/expenses, and quick-add button for instant logging of transactions

I started with user journey mapping (website visitor → app download → onboarding → daily use). This informed a cohesive design system that works across web and mobile.

For the landing page, I focused on conversion optimization with clear CTAs, feature benefits over features, and social proof placement. For the app, I prioritized speed and visual clarity - green as the primary brand color (trust, money, growth) with clean cards, icons, and illustrations that make finance feel friendly.

The final design delivers a complete product ecosystem, from the first landing page visit to daily app usage. The friendly, visual approach makes personal finance feel accessible instead of intimidating.

The modular design system allows WalletWizard to scale new features while maintaining visual consistency.