Brand Launch for Code With Lala – Software Development Company
Hassan Qayyum
Brand Designer
Brand Strategist
Market Researcher
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
I led the complete brand launch for Code With Lala, a software development company. This project encompassed all aspects of visual identity, crafting a cohesive brand experience from the ground up, and included an interactive website prototype.
Scope of Work:
Brand Strategy & Identity:
Developed a unique and memorable brand identity that embodies Code With Lala's spirit and values.
Included logo design, color palette, typography, and imagery.
Style Guide Creation:
Created a comprehensive style guide outlining brand usage guidelines to ensure consistent application across all platforms.
Concept Mockups:
Designed mockups showcasing the brand identity in action, including website layouts, social media graphics, and business collateral.
Figma to Framer Website Prototype:
Leveraged the Figma to Framer plugin to efficiently translate high-fidelity website mockups into an interactive prototype.
The prototype allowed Code With Lala to visualize website user flows and interactions before development.
Results:
Strong Brand Foundation:
Established a clear and visually appealing brand identity that resonates with Code With Lala's target audience.
Cohesive Brand Experience:
Created a unified brand language for seamless communication across all touchpoints.
Empowered Brand Management:
Equipped Code With Lala with a style guide for future brand consistency and marketing efforts.
Interactive Website Prototype:
Provided a valuable tool for user experience testing and development planning.
Highlight Your Skills:
Brand strategy
Logo design
Brand identity development
Style guide creation
Design mockups
UI/UX prototyping (using Figma & Framer)
Communication and collaboration
