Project: Designing a Scalable Blog Experience for Stuut Role: UX/UI Designer + Webflow Developer

Stuut had a CMS and an existing blog, but no consistent structure across pages. The blog hub and individual post page lacked a defined hierarchy, making the content experience inconsistent and hard to scale. The author page didn't exist at all.

The goal was to redesign the hub and post pages, build the author page from scratch, and connect all three into a single coherent system and built on reusable templates so the content team could publish independently without touching the design.

Defined the content hierarchy. Designed all three page types: blog hub, post page, and author page.

Helped structure content for readability where the material called for it. Implemented everything in Webflow with a complete CMS configuration.

The blog hub needed to work as a clear entry point into Stuut's content, scannable, easy to navigate, and structured for discovery. I designed a full-width featured section to anchor the page and give the most important content immediate visibility, followed by an article grid built around hierarchy rather than decoration. Every layout decision was made to help users find what they need quickly, without relying on visual complexity to hold attention.

The post page was designed around how people actually read, scan first, then dive deeper. I structured the layout to surface key insights immediately, and broke complex information into more digestible formats: tables, step-by-step examples, and formula-based explanations where the content called for it. A dynamic table of contents gives readers orientation from the start, reducing cognitive load and making longer articles feel approachable rather than overwhelming. The goal wasn't to decorate the content, it was to make it easier to understand and act on.

The author page was built from scratch to complete the system, giving readers context, building trust, and creating a consistent entry point that connects content to the people behind it.

Stuut launched with a complete, scalable content system, 3 pages built and connected through a consistent structure. Any new article published through the CMS automatically inherits the layout, hierarchy, and components defined in the design. The content team can publish independently without involving a designer. Delivered within one week, covering design, development, and CMS setup.