Inviting guests to start their day with a fresh, indulgent, and memorable breakfast experience.

Client: Accor hotels Sydney Olympic Park

Services: Art Direction / Branding / Advertising / Design

Sectors: Hotels / Hospitality / Events

Impact: These digital posters run continuously across Accor hotels in Sydney Olympic Park, helping drive incremental revenue for each property.

Creative Director

Designer

This project focused on designing a cohesive campaign of posters, lift signage, and digital displays to promote Pullman and Novotel’s breakfast offerings. The goal was to highlight the indulgent dining experience while balancing two distinct brand identities. Through bold typography, enticing food photography, and engaging taglines like “Make a Fresh Start,” the designs were refined across multiple iterations to achieve clarity and visual appeal. The final outcome delivered a consistent, professional, and inviting campaign adaptable across different formats, enhancing visibility and elevating the guest experience.