Transforming everyday allergy relief into a sustainable, premium design experience.

Client: Nasonex

Services: Advertising / Creative Direction / Packaging Design / Art Direction / Re-Design

Sectors: Pharmaceuticals / Respiratory Health / Over-the-counter (OTC) Availability

Key Learnings: I learned how to integrate sustainability principles into packaging design by balancing user needs, brand values, and premium product experience, transforming a functional item into a meaningful solution.

Creative Director

This project reimagined an Australian Sinius company’s Nasonex packaging design. The project addresses the company’s reliance on disposable plastic through a new packaging redesign, where sustainability and premium experience are at the core. Rooted in the brand’s values of trust and effectiveness, the redesign introduced a reusable porcelain spray bottle aimed at reducing plastic waste, giving the user the ability to refill their nasal spray without having to purchase more plastic. Research into competitors, user needs, and design archetypes guided the process, while reflections on typography, hierarchy, and iteration informed design improvements, turning an everyday product into a more meaningful design solution.