A modular event booth system that combines clarity, innovation, and professionalism for LiveEO’s Trees & Utilities event presence.

Client: LiveEO

Services: Graphic Design / Design

Sectors: Scale-Ups / Start-Ups / Technology

Impact: The booth designs helped LiveEO attract new clients while making a strong overall impression at the Trees & Utilities event in Knoxville, Tennessee. The adaptable layouts and refreshed visuals positioned the brand as both professional and innovative in front of a key industry audience.

Art Director

Designer

For Berlin-based Scale-Up LiveEO, I developed a modular event booth system that adapts seamlessly across single-wall, L-shaped, and U-shaped layouts. The design replaces outdated product imagery with bold typography, gradients, and custom visuals of electrical towers and trees that would resonate with electric utility professionals at the Trees and Utilities event in Knoxville, Tennessee, USA. By creating clear messaging through typographic choices, the booth system enhances brand recognition, supports QR codes and strong CTAs, whilst effectively communicating LiveEO’s mission of utilising Earth observation technologies to revolutionise asset monitoring and improve reliability, safety, and efficiency.