A bold visual identity system for NIDA that unites theatrical expression with institutional clarity.

Client: NIDA

Services: Art Direction / Logo Design / Graphic Design / Editorial Design

Sectors: Theatre / Education

Key Learnings: I learned how to build a flexible yet consistent visual identity system, balancing institutional values with creative expression to unify diverse theatre production assets under one design language.

Creative Director

This project reimagines the visual identity of NIDA through a cohesive booklet and poster series. Rooted in early logo sketches and typographic research, the visual identity system balances institutional authority with theatrical expression. Each production is given a distinct mood — The Rise of AI with neon futurism, The World Turned Upside Down with distressed textures, and Hamlet with stark, haunting minimalism — yet all remain connected through a consistent grid and typographic hierarchy. The result is a unified design language that reflects NIDA’s dual spirit of discipline and creative experimentation.