NIDA Rebrand
Cooper Young
National Institute of Dramatic Arts
A bold visual identity system for NIDA that unites theatrical expression with institutional clarity.
Client: NIDA
Services: Art Direction / Logo Design / Graphic Design / Editorial Design
Sectors: Theatre / Education
Key Learnings: I learned how to build a flexible yet consistent visual identity system, balancing institutional values with creative expression to unify diverse theatre production assets under one design language.
Collaborators
Cooper Young
Creative Director
This project reimagines the visual identity of NIDA through a cohesive booklet and poster series. Rooted in early logo sketches and typographic research, the visual identity system balances institutional authority with theatrical expression. Each production is given a distinct mood — The Rise of AI with neon futurism, The World Turned Upside Down with distressed textures, and Hamlet with stark, haunting minimalism — yet all remain connected through a consistent grid and typographic hierarchy. The result is a unified design language that reflects NIDA’s dual spirit of discipline and creative experimentation.
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Posted Aug 30, 2025
Reimagining NIDA’s identity with posters and booklets: a unified design system balancing authority, theatre, and distinct moods for each production.
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Timeline
Aug 5, 2024 - Sep 30, 2024
