A refined social media icon system for Novotel and Pullman hotels.

Client: Novotel and Pullman Sydney Olympic Park

Services: Social Media / Graphic Design / Branding

Sectors: Hotels / Hospitality

Impact: These social icons are currently used across the Novotel and Pullman Sydney Olympic Park Instagram channels. Designed to highlight each hotel’s unique character, they engage customers and help generate interest and revenue for the properties

Art Director

Designer

For Novotel and Pullman Sydney Olympic Park, I developed a cohesive iconography system to visually communicate the hotel’s diverse offerings—from conferences and dining to sport, culture, and memorable guest experiences. The icons were designed with a refined minimalist aesthetic, using consistent line weights and a dual colour palette of gold and blue to distinguish premium and functional services. Scalable across print, digital, and signage, the system enhances navigation while reinforcing both hotels’ premium brand identity. The result is a unified visual language that elevates both communication and guest experience.