BayBae - Brand Identity, Logo Design & Packaging
Jordan Bethea
Imagine the smell of saltwater and fresh fish in the air, a cool, wet breeze, the warm sun rays melting into your skin, sand between your toes, live music, laughter, and a lovely date sitting across from you—but with a twist. This is BayBae.
Who We Are
BayBae is a romcom themed pop-up on the bay. The brand identity I created reflects a nautical and fun vibe. I also wanted the logo to feel beachy and fresh.
BayBae sets the stage for your own romantic comedy where YOU are the star.
The nautical-themed pop-up operates on a timed speed-dating function, symbolic to pop-ups which are temporary and on-the-go. With this function, customers are assigned random seating with icebreakers, and in the time that they arrive, the customers will speed date, dine, and then depart, making room for more people to hop on the wave and begin their own love story. But it does not end there. After dining, couples can conveniently continue their date further on the peaceful beach or take it elsewhere. Ultimately, our customers escape the real world for a moment and experience a romantic getaway—a ‘baecation,’ romcom love tale right by the bay.
Tags to describe BayBae include: #Fun, #Fresh, #ROMCOM, #Social, #ChillOut, #Youthful, #Vibrant, #Relaxed, #Modern and #Hip.
The brand vibe is fresh, serene, and hip. It features a fun, nautical color palette with a striking pop of neon color, representative of BayBae’s fun ‘twist’.
BayBae brings the lovey-dovey, hilarious, wacky romcom world to you.
Find your bae by the bay!
2022
