is a speciality bakery and wedding cake designer. For my project, I researched the business and did a rebrand of their logo based on their existing brand identity and values.

For the logo, I wanted to create something sweet and elegant, but playful and cute. With the brand's name, I thought it would be a perfect opportunity to combine a fox's swirly tail with the swirl of icing (like icing on a cake).

For the color palette, I wanted to fully embrace their identity around cakes and bakery goods, so I utilized pastel colors akin to frosting. They are complemented and balanced out by darker colors such as dark chocolate and ganache, and tangy warm colors such as tangerine, salted caramel, and sweet pumpkin. All of the colors are named after flavors, enticing one's sweet tooth craving.