I took charge of the entire UI/UX design process for their online platform, from concept to execution. This involved strategizing and planning necessary integrations, creating wireframes, developing user flows, and defining user personas. I also spearheaded the website's development and launch. Furthermore, I conducted valuable user research by facilitating focus group discussions and analyzing heat map screen recordings to enhance the user experience. I continue to maintain the website, promptly addressing any emerging bugs to ensure optimal performance.