Instead of focusing on retail e-commerce, Everest Jewellery wants to touch the global market and appeal to a broader audience. With this, they launch Everest, a new website that's primarily goal is to introduce their new direction and emphasize this brand. The website's main purpose is to establish and promote their global brand identity rather than being an e-commerce website.

I was assigned to design the website, and the client's primary goal is to promote the Everest brand on a global scale and attract franchisees. Although the website includes an e-commerce platform, the focus is on establishing the brand's presence and attracting potential franchise partners. The retail feature serves as a secondary aspect of the website.

The client didn't want to deviate too much from their original color. With that, I used an elegant shade of turquoise (slightly different than their original color which is emerald green) for this new direction. I incorporated bold visuals and western elements in their website to highlight their new image and to look outstanding globally.