Reeple.ai is a technology infrastructure platform aimed at empowering African immigrants in the diaspora by providing seamless access to financial services. As the Lead Product Designer at Reeple.ai, I played a central role in designing and optimizing the user experience (UX) and user interface (UI) across the company’s core product suite, which includes the mobile app, web app, admin dashboard, and corporate website. My work on these platforms directly contributed to key business outcomes, such as improved user engagement, increased client acquisition, and Reeple.ai’s successful $20,000 funding from Techstars.

Co-led a team of six designers through the entire design lifecycle, from ideation to implementation.

Conducted extensive user research using surveys and interviews to identify pain points and uncover user needs, ensuring designs were user-centered and impactful.

Facilitated brainstorming workshops and collaborative sessions with cross-functional teams to align on project goals and deliver creative solutions.

Created wireframes, prototypes, and high-fidelity mockups for all product platforms, ensuring designs were functional, visually appealing, and aligned with user needs.

Led iterative testing and feedback sessions, refining designs based on user insights to ensure a seamless experience across all touchpoints.

Delivered key features that enhanced the user journey, which significantly contributed to an increase in user retention and revenue growth.

Conducted in-depth market research and competitor analysis to identify opportunities for differentiation and innovation.

Incorporated unique, strategic design solutions to give Reeple.ai a competitive edge within the fintech space.

Spearheaded the creation of a comprehensive design system to ensure consistency across all product platforms.

Standardized design components to streamline collaboration with developers, reduce inefficiencies, and enhance overall productivity.

Successfully designed products that drove growth in revenue and client acquisition.

Contributed to Reeple.ai securing $20,000 in funding from Techstars by showcasing a well-designed, scalable product offering.

Improved team efficiency and product delivery timelines by establishing a robust design system and fostering strong communication between designers and developers.