A brand film for Qatar Airways' Employee Value Proposition campaign, designed to attract talent. EVP films are one of the hardest briefs in corporate content: they need to represent the brand faithfully while being genuinely compelling to an audience that has seen a thousand versions of the same thing and is instinctively sceptical of corporate messaging.

My role: Senior Editor, Sound Designer

What I brought to it: The brief demanded something that felt like Qatar Airways without feeling like every other airline recruitment film. The challenge was finding a tone that respected the brand's identity and internal guidelines while injecting enough style and audacity to make people actually want to watch it. The editorial decisions on this piece carried extra weight because this film became the creative baseline for the entire campaign, establishing the visual language, pacing, and tonal register that all subsequent materials would follow. Getting the tone right here meant getting it right everywhere.