Third League is a football management NFT mobile game where players build and manage their dream football clubs, trade players on a dynamic marketplace, and compete in season-based leagues. The goal was to create an engaging and visually dynamic landing page that immediately conveys the game’s strategic and competitive nature, while also encouraging users to join the platform.

With the rise of blockchain gaming and the continued popularity of football management simulations, Third League was uniquely positioned to capture a passionate, tech-savvy audience. The challenge was to bridge the gap between Web3 enthusiasts—drawn to NFT ownership and trading—and traditional gamers who value immersive football management experiences. The landing page needed to highlight both the strategic depth of the game and the unique benefits of blockchain integration.

Clearly communicate the game’s core features and benefits.

Strike a balance between Web3 elements and traditional football management themes.

Maintain a dynamic and engaging visual aesthetic.

Be optimized for performance and responsive across devices.

This presented an opportunity to establish a strong brand identity that resonated with both audiences. The landing page had to be visually dynamic, informative, and intuitive, while subtly integrating Web3 concepts without alienating conventional gamers.

The landing page needed to feel dynamic and energetic while remaining informative and user-friendly. A challenge was effectively communicating the game’s unique selling points without overwhelming visitors. Additionally, the design had to work seamlessly across devices to accommodate a diverse audience.

I was responsible for the entire project lifecycle, including research, design, and development. My focus was on creating an engaging, visually dynamic landing page that effectively communicates the game’s unique selling points to both target audiences.

The final landing page successfully captures the excitement of Third League, blending strategic gameplay with blockchain ownership while appealing to both gamers and Web3 enthusiasts. The dynamic visuals, smooth transitions, and engaging content drive anticipation and encourage users to join the platform. The site performs well across devices, maintaining consistency and a polished user experience.

Balancing traditional gaming themes with Web3 elements requires clear, targeted messaging.

Engaging visuals and interactive elements enhance user experience and retention.

Framer’s responsive design capabilities are invaluable for creating modern, fast-loading landing pages.

Thorough research and structured processes ensure the final product meets both creative and functional goals.