Built with Framer
Cheddar • Explore Crypto in a Whole New Way.
Moyin Ipinmoroti
What's Cheddar ?
Cheddar is a next-gen crypto wallet designed to make managing digital assets fun and intuitive without losing the core essence of crypto. It combines powerful blockchain technology with a playful, engaging interface, giving users the best of both worlds—serious crypto management wrapped in a vibrant, welcoming experience.
Making a Unique Difference
With crypto wallets often perceived as intimidating or overly technical, Cheddar set out to break the mold by creating a wallet that’s both functional and fun. The goal was to appeal to users who value security and efficiency while also wanting an experience that feels approachable and modern.
Cheddar’s unique angle lies in making crypto management accessible and enjoyable while still delivering the robust features expected of a serious wallet. The landing page needed to clearly communicate this balance while capturing the platform’s playful spirit.
Challenges I Faced
The primary challenge was crafting a landing page that would instantly convey Cheddar’s unique blend of professionalism and playfulness. It was crucial to present core features like secure asset management, transaction tracking, and multi-chain support without overwhelming users or making the interface look too technical.
Finding a visual language that balances the playful identity with the serious nature of crypto management was key. Additionally, maintaining a smooth and interactive experience without sacrificing performance was essential to keeping users engaged.
The Role I Played
I led the project from research to execution, designing and developing the landing page from scratch. My focus was to create a fun, vibrant, and intuitive interface while ensuring the content clearly communicated the wallet’s features and benefits.
What The Process Was Like
Discovery & Research:
Analyzed existing crypto wallets to understand how they present security and features.
Explored design patterns that could make the wallet feel more playful without losing credibility.
Visual Identity & Concept:
Developed a design direction that balanced vibrant colors with clean, modern layouts.
Used iconography and subtle animations to add personality while keeping the experience professional.
Design & Prototyping:
Created wireframes that mapped out the content structure and interactive elements.
Designed high-fidelity prototypes with smooth transitions and playful accents to enhance the user experience.
Development:
Built the landing page in Framer, leveraging its interactive capabilities to add dynamic elements.
Ensured that the animations and transitions remained smooth without compromising performance.
Optimized for mobile and desktop to deliver a consistent experience across devices.
Testing & Feedback:
Ran multiple tests to ensure fast loading times and responsiveness.
Collected feedback to fine-tune the design and content, focusing on clarity and engagement.
Resulting In a Holistic Interface
The final landing page captures Cheddar’s unique personality—fun, modern, and secure. The vibrant visuals and subtle animations create a dynamic experience that feels approachable while maintaining the essence of a reliable crypto wallet. Users can easily understand the platform’s key features and feel encouraged to explore further.
Key Takeaways
Balancing fun and professionalism helps make crypto wallets feel more approachable.
Thoughtful use of colors and animations enhances user engagement without sacrificing clarity.
Maintaining performance is crucial when incorporating interactive elements.
Framer’s flexibility and responsiveness made it an ideal tool for developing a dynamic, modern landing page.
Like this project
Posted Mar 13, 2025
Designed and developed a vibrant and engaging website for Cheddar, showcasing their fun yet powerful crypto wallet with clear storytelling and dynamic visuals.
Likes
2
Views
44
Timeline
Jan 5, 2025 - Jan 19, 2025
