CYBERUNN (Creative & Account Management)
Avery McKinney
CLIENT:
Cyberunn, an aftermarket automotive part manufacturer, looking for cyberpunk aesthetics to really sell their futuristic product.
MY ROLE:
Brand Management (Cohesive Design, Social Media Management)
Switching to my Sci-Fi aesthetics hat, I researched the industry, and how it related to the desired look. At the time, the niche "cyberpunk" aesthetic was rising in popularity among auto enthusiasts, but we caught it in its infant stages.
HOW:
I hard launched the brand by creating digital 3D Renders from scratch, of the products, their unique finish options and even the environments and vehicles in the scenes. These were very effective to sell product while just starting out, prior to having the product on high end vehicles for photos.
Here are some of the marketing materials, created digitally for Cyberunn's launch.
Each material shown here was created in 3D to perfectly recreate the real plastics.
A scene built for an animation to highlight new products.
Marketing Materials:
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Posted Mar 27, 2024
Initial branding, continued brand design, and brand management for an aftermarket automotive start up.
