Whenever I get the chance, I focus on designing made up brands and their collateral to keep my skills advancing. A good designer can make not only beautiful graphics, but effective ones that work. One of my biggest goals in design is to not have "a style" as it limits the ability to serve clients. By being the best I can possibly be, and be able to design with any aesthetic, pushes the boundaries of how I can serve my clients, no matter their needs. To brush up on modern beauty branding aesthetics, my latest mock brand is gloh.

The imaginary prompt from the client is: "Gloh is a start up with a completely cruelty free and vegan line of nail products, made from over 85% natural ingredients, on track to be fully sustainable in the first 5 years."