Institut Esthederm Excellage Digital Launch
Cassandre Thibaut
Here is the translated version in English:
Institut Esthederm
Landing Page Templates & CRM Strategy + Mockups
Location
Paris
Project Date
September 2024
Industry
Dermo-Cosmetics
Software
Figma
Introduction
Institut Esthederm is a premium brand specializing in dermatological and cellular skincare. As part of the relaunch of their Excellage range, I supported their teams in the creation of digital assets combining high standards, aesthetic appeal, and performance.
Objectives
My mission included:
Designing a bilingual (French/English) landing page on Figma, aimed at highlighting product innovation and reinforcing the brand’s premium image.
Creating several newsletters for their CRM program, focused on customer engagement, mobile-friendly design, and conversion optimization.
Implementing a CRM planning strategy, including an editorial calendar and relationship scenarios tailored to different audiences, to ensure a smooth and impactful launch.
Process
Collaborative work with the Institut Esthederm teams.
Strategic thinking around the new CRM strategy
Design of newsletters in both French and English
Creation of a French and English landing page mockup for the Excellage range launch
Tools
Figma
Conclusion
A project carried out in close collaboration with the marketing teams, serving a refined and consistent customer experience.
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Posted Jun 17, 2025
Created landing page and CRM strategy for Institut Esthederm's Excellage range.
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Timeline
Sep 1, 2024 - Sep 30, 2024
