Client: Bois de Pologne, a B2B supplier of wood products and materials

Project: Full website redesign on WordPress

Bois de Pologne approached me to revamp their existing WordPress website, aiming to improve both user experience and online visibility. My role encompassed strategy, design, and technical implementation.

SEO Strategy & Content Reorganization: I conducted a full analysis of the website and developed an SEO strategy to increase organic traffic and improve search engine rankings. I also restructured the pages and content to make the navigation more intuitive and the information more accessible for B2B clients.

UX/UI Design: Using Figma, I created detailed mockups for the new website layout, ensuring a clean, modern, and professional design aligned with the brand’s identity.

WordPress Development & Product Catalog: On WordPress, I implemented the redesigned site and developed a robust product catalog system, enabling easier management, categorization, and addition of products—crucial for a B2B supplier with a large inventory.

Visual Modernization & Accessibility: I updated the overall visual identity of the website, modernizing the look and feel while making key information more prominent, readable, and easy to find for clients.

The project resulted in a fully modernized, user-friendly, and SEO-optimized website, giving Bois de Pologne a stronger digital presence and a scalable platform to manage their growing product catalog efficiently.