Baya Baya Visual Identity Design
Cassandre Thibaut
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Posted Jun 17, 2025
Designed a vibrant visual identity for Baya Baya's menu, capturing freshness and tropical vibes.
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Timeline
May 1, 2025 - May 31, 2025
Baya Baya
Visual Identity
Location
Bordeaux, France
Project Date
May 2025
Industry
Food & Beverage
Software
Illustrator, InDesign
Introduction
Baya Baya is an açaà bowl restaurant designed for post-gym recovery or barefoot beachside indulgence.
Objectives
The project aimed to design a unique visual identity for Baya Baya’s menu, a restaurant concept tailored for active minds and tired bodies—whether after a workout or a day at the beach.
The goal: to capture freshness, energy, and a tropical escape, while highlighting natural, colorful, and highly nourishing ingredients. A balance between wellness and indulgence, health and visual delight.
Process
Baya Baya’s visual universe was built around sunny and vibrant graphic codes, inspired by the colors of tropical fruits, the textures of warm sand, and the rhythms of the seaside.
I aimed for a chic and airy typeface, a palette of neutral and natural tones, and light, organic illustrations that evoke movement, energy, and a fresh sensation.
Every visual element of the menu was designed to be readable, eye-catching, and “Instagrammable”, aligned with the expectations of a young, dynamic audience that values design.
The result is a joyful and energetic visual identity, rooted in a feel-good aesthetic, balancing a healthy lifestyle with tropical vibes.
Software
Illustrator, InDesign
Conclusion
Baya Baya n’est pas seulement un restaurant de bowls : c’est une pause soleil dans le quotidien, une expérience sensorielle autant qu’un moment healthy.
À travers ce projet, j’ai voulu traduire visuellement ce plaisir simple et vibrant que l’on ressent quand on mange bien, qu’on prend soin de soi, et qu’on a le sable collé à la peau.
Une identité visuelle qui respire, qui donne envie, et qui fait du bien.