Web Design, Content Creation & Social Media Strategy

Location: Lille, France

Date: June 2025

Industry: Psychology

Tools: Figma, Wix, Canva

Sophie Trentesaux is a psychologist specializing in supporting teenagers, young adults, and their parents. Her compassionate approach — focused on active listening and emotional autonomy — is tailored to individuals going through transitional phases, often facing identity questions, academic pressure, or stress-related challenges.

As part of her professional development, Sophie aimed to build a digital presence with two main goals: 1. A website and blog offering concrete resources, educational sheets, practical exercises, and self-reflection tools — all accessible to young people and their families to help them navigate moments of doubt or emotional difficulty. 2. A professional communication strategy, focused on showcasing her expertise and promoting her services through targeted content on Instagram (to reach both teens and parents) and LinkedIn (to expand her professional and collaborative network).

I supported Sophie in shaping her digital presence by developing the following:

Created the site architecture (sitemap)

Designed Figma mockups for the full website

Conducted a qualitative study through 2 focus groups of 4 participants each

Built a website/blog (www.sophietrentesauxlapsystudieuse.com) designed as an accessible, practical resource, blending articles, educational tools, and information about her services

Implemented basic SEO foundations

Developed a content strategy for social platforms, including Instagram and LinkedIn, with an editorial plan aimed at boosting visibility and building trust with her audience

Designed and created the visual and written content for posts

Figma, Wix, Canva, Google Forms (for research)