BeReal Content Strategy and Design

I developed a premium content design approach to elevate BeReal to the same level as class-leading social media apps, refining every detail from onboarding flows to menu interactions, and amplifying the app's unique, unfiltered identity.

Our content strategy helped BeReal compete head-on with established social media giants, fueling viral adoption and scaling it from 500,000 to more than 40 million users—helping it break through the social media clutter and resonate authentically with a global audience.