BeReal Content Strategy and Design
Juan Buis
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Posted Aug 6, 2025
I reimagined content design for the world's fastest-growing social app, helping BeReal scale from 500k to over 40 million users.
I developed a premium content design approach to elevate BeReal to the same level as class-leading social media apps, refining every detail from onboarding flows to menu interactions, and amplifying the app's unique, unfiltered identity.
Our content strategy helped BeReal compete head-on with established social media giants, fueling viral adoption and scaling it from 500,000 to more than 40 million users—helping it break through the social media clutter and resonate authentically with a global audience.
