Content Design for Tolan
Juan Buis
I crafted playful, inclusive content design for Tolan, bringing its vibrant brand personality to life through engaging onboarding, distinctive microcopy, and a consistent voice at every user touchpoint.
Our strategic content approach propelled Tolan to $1M ARR and the number-one spot in the App Store—achieved entirely through organic growth, without press coverage or an official launch.
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Posted Aug 6, 2025
I helped launch Tolan's AI companions, using playful, inclusive content design to reach $1M ARR and claim the top spot on the App Store.
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