Minecraft Content Design Lead

I defined and oversaw the content design strategy across the entire Minecraft franchise — from menus and messaging to core gameplay and onboarding. Among other projects, I revamped onboarding so players can get started faster, improved in-game messaging, and introduced clearer menu flows, all while preserving the iconic Minecraft brand voice across every platform.

My holistic approach made Minecraft more inclusive and welcoming for players everywhere. Today, more than 300 million gamers enjoy a streamlined, user-friendly experience that continues to evolve with every release.