Typeform Brand Strategy Redesign

I collaborated closely with Typeform's design team to rethink their brand strategy and content design, creating a more conversational and engaging user experience. By refining tone of voice, simplifying messaging, and clarifying product flows, I empowered both businesses and creators to effortlessly build and share interactive forms.

This strategic shift resulted in a cohesive product identity, significantly improved usability, and better aligned Typeform's voice with its mission: fostering genuine, human-centric interactions.