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This project showcases the brand identity of a premium furniture brand blending modern elegance with structural clarity. EKEN® is built around a custom typographic system inspired by the curves and joinery of furniture design, reflecting the brand’s dedication to precision, craftsmanship, and materiality. The type design is bold yet subtle, creating a strong visual presence while maintaining a clean and balanced aesthetic. The identity features a discreet wood grain texture, delicately integrated to evoke the natural materials that define the brand’s essence. The structured layout system, paired with refined typographic choices, reinforces the sense of contemporary sophistication. This visual language expresses EKEN®’s core values: form, function, and timeless design. The branding illustrates how furniture branding, high-end product identity, and material storytelling can combine to create a cohesive, elevated, and memorable presence in the luxury furniture market.