4 min read

·

Just now

Client: Fransofol Scope: Brand Identity Design Services: Visual Identity, Logo Design, Color System, Typography, Tone & Voice, Brand Guidelines, Mockups

Fransofol is an interiors and furniture brand that merges modern aesthetics with timeless craftsmanship. Their offerings — from bespoke furniture to full interior solutions — promote intentional, elegant living. The brand needed an identity that conveyed warmth, quality, and emotional depth.

Design a brand identity that:

Reflects high-end craftsmanship without being overly traditional

Appeals to design-conscious professionals and homeowners

Functions across digital, print, and physical environments

Evokes calm, trust, and sophistication

The goal: a system that feels grounded yet aspirational — tactile, human, and refined.

Fransofol speaks to architects, interior designers, and discerning consumers who view furniture as an extension of personal or professional values — investing not just in objects, but in meaningful spaces.

Primary Typeface: Yeseva One — a refined serif blending traditional charm and modern grace

Used prominently in the logo and headers for a confident, human tone

Scales effectively across signage, packaging, and digital platforms

Fransofol’s refined palette is inspired by natural textures and tones — echoing the brand’s focus on quality materials and timeless style.

Deep Slate Blue — #192939 A grounded navy tone that expresses stability, elegance, and trust. Used for logotypes, key messaging, and foundational backgrounds.

Warm Sand — #D6A26E A golden neutral that adds warmth and sophistication, ideal for highlights, logo fills, and printed elements.

Soft Clay — #9F8466 A muted earth tone used to bring depth and richness to secondary elements like icons, borders, and textured backgrounds.

Fransofol’s voice is:

Before: “Custom furniture for every space.” After: “Designed to belong.”

This refined tone aligns with the brand’s visuals, ensuring consistency across all touchpoints.

Results:

+42% engagement on branded social posts

Stronger brand recognition among design professionals

Customer feedback highlighted the brand as “calm,” “sophisticated,” and “welcoming”

Fransofol’s new identity expresses its core promise: to create beautiful, livable spaces. With a tactile visual language, refined typography, and a resonant voice, the brand now connects more deeply — both emotionally and visually — with its audience.