ICON DIGITAL | A laptop
Ahemad Raza
ICON DIGITAL | A laptop brand that needed to explain itself without words.
That was the real challenge behind ICON DIGITAL — a B2C laptop brand in a fast, price-sensitive market.
The earlier identity felt generic.
People saw the name but couldn’t instantly tell what it sold.
And in tech retail, even seconds of confusion cost trust.
So I designed the logo to work like a silent salesman.
The icon draws from the laptop form — clean, geometric, modern.
It doesn’t explain. It signals.
The blue gradient reflects trust and quality — values that matter to Indian laptop buyers.
Typography stays clear and bold, holding strength from shop boards to screens.
This identity puts customers first, not creative validation.
If your brand needs clarity that converts, let’s build it right.
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Posted Jan 15, 2026
ICON DIGITAL | A laptop brand that needed to explain itself without words. That was the real challenge behind ICON DIGITAL — a B2C laptop brand in a fast, pr...
