Boston Art Review | Brand Identity and E-Commerce Website

Brand and website for an independent publication facilitating discourse around contemporary art through publishing, programming, and events in Boston.

Over the course of our ongoing six year relationship with Boston Art Review, we have developed their brand identity, website, print publication templates, social media, and fundraising materials.

After five years of growth and newfound status as a registered non-profit, Boston Art Review was in need of an updated visual identity. The new brand needed to feel polished and consistent for a growing audience, while maintaining a sense of the small, local community already established around the publication.

“We most recently worked with Byse to redesign our website while also undergoing a major brand transformation. Byse worked effectively to bridge our design and technical needs into a platform that will serve our organization for years to come. Their solutions were innovative and forward thinking and their implementation was sleek and thoughtful.” – Jameson Johnson, Founder of Boston Art Review

For the new website, we needed to clarify the site hierarchy and goals, which had become muddled as the brand grew and added more touchpoints to their outreach. Shopping needed to be integrated on to the site, functionality for programs and ticketing needed to be added, and the experience of reading content online needed to be more robust. We listened to feedback from key stakeholders and community members to create a site user experience that matched their brand strategy and growth goals.

From a visual perspective, we ran with the clarity yet flexibility that had been established with the new brand, bringing it to life in this new format. One of the most important things for the site was making it feel full and engaging to reflect the various offerings of the publication — a weekly newsletter, digital articles, the print publication, a fellowship program, events, and more.

The site was a custom built in React with product management in Shopify, content management in WordPress, and subscription management in Recharge.