Taking on local brands has been the most fun projects for me. I encourage more people to take on projects they enjoy and care about.

The other fun part about this site was that it was professional. I lean towards fun and whimsical sites, making things that feel like the person they're being made for, but this site was for a solo photographer, and selling his professionalism was a much bigger deal, while also showing his creativity that shines through photos.

The hero above gives a good idea of the brand direction. Credibility being built with Google reviews was one of the main focuses.

The first thing to notice here is the color, these of which belonging to Florida State University, where this photographer shoots. The two more known colors on the left, and their special alternate color on the right. The most amount of research for this site went into these cards. I have never made a three-tier package list before, but I have heard before that there is science behind building them. That research came out to these cards: colorful, comparable, one option highlighted, prices set evenly apart. Clicking each card takes you straight to the checkout page with the "Package?" drop down automatically selected with the card you picked.

My biggest fears on sites like this as a user is that I have to interact with some broken fill out form and they only wanted me here for this silly form. So creating one had to be very intentional. The design came before functionality because I am serious that people will not use something that is not attractive. A proper UX designer can build something that works into any design.

The final tab of credibility on the home page is here, showing the work itself. These 5 photos lead to a link that takes you to /gallery page where the client has 22 of their best graduation photos together.