Rei Chen | Branding Design
Lynn Tran
Brand Designer
Brand Strategist
Web Designer
Adobe Illustrator
Adobe Photoshop
Rei Chan is a Zen Meditation Specialist. She specifically helps busy & high-achieving women find peace and calm in their stressful, fast-paced lifestyles through Zen meditation and practices.
To help attract her target audience of busy and high achieving women, we went with a classic and minimalist look and feel.
We chose a monochromatic, black and white color scheme to help convey calmness instead of something more cluttered and saturated.
Our goal was to create a calming, relaxing, and sophisticated brand experience in all her brand touchpoints to give a sneak peek and feel into her actual paid services.
Rei’s meditation process she walks others through is depicted by a series of abstract and zen-like graphics. The illustrations are inspired by the zen garden patterns to help give a sense of serenity and tranquility.
2021
