Shinrin House | Branding & Design
Lynn Tran
Shinrin House is a luxury forest-bathing resort. Forest bathing is an immersive, full-sensory experience in the forest – immersion in the sights, sounds, smells, touch, texture, and taste. It’s a conscious, mindful, and healing practice.
When crafting the brand, we wanted the branding elements to complement and highlight the gorgeous photos of the resort and forest.
We crafted a calm, healing, and relaxing brand experience, similar to the healing experience in the forest.
Illustrations inspired by the forest textures.
To invite texture into the brand experience, we designed a menu with embossed tree ring textures (from the brand illustrations). Whoever interacts with this menu can run their fingers over the paper textures and experience a bit of forest bathing, even if they’re not necessarily forest bathing or in the forest.
A close-up example of what the embossment looks like on paper.
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Posted Sep 5, 2021
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