Gut Yoga Studio | Branding

Gut is a boutique yoga studio that values inclusivity, accessibility, and calming experiences. Gut’s motto is “good yoga is yoga that feels good to you” Gut Yoga Studio’s mission is to be a safe and calming sanctuary for all women.

Through strategy and intentional design decisions, we created a calming and minimalist brand that represents the brand’s values and personality.

To honor Gut’s values of calmness & coziness, we chose a more muted and warm color palette. Our goal was to have potential prospects and clients get a feel for the studio, whether they’re on their IG page, website, etc., even before stepping foot into it.