Suuro - Sustainable Clothing Brand | Visual Branding Design
Lynn Tran
Art Director
Brand Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
SUURO: Suuro is a concept sustainable clothing brand. All their clothing is handmade, ethical, and are designed to last. When approaching Suuro’s brand, we took their values, personality traits, and target audience into consideration. Suuro’s target audience is conscious and intentional people who want to leave a lighter footprint on this planet. They also value high-quality, long-lasting, and artisan clothing.
Project Scope: Brand Strategy, Brand Identity, Visual System Design, Art Direction
For the logo variations, we emphasized slow, timelessness, and long-lasting clothing through the usage of the wavelengths and the delicate curve in the R letterform.
2021
