BET Amplified

In late 2018, a talented and dedicated team of music enthusiasts, led by Nelle, came together to create the groundbreaking BET Amplified music division. Their mission was clear: to showcase the best up-and-coming talent from various genres, including dancehall, afrobeat, soca, hip-hop, trap, and R&B, and provide them with a platform to shine on the prestigious BET Awards Amplified stage. With a passion for music and a keen eye for emerging artists, this team was ready to revolutionize the industry.

Nelle worked alongside her coworkers Trenton Pratt, Breeze, JP, and Julian, all of whom brought their unique skills and perspectives to the table. Trenton Pratt was a marketing genius, Breeze had an ear for talent like no other, JP was a social media whiz, and Julian's legal expertise ensured everything ran smoothly. Together, they formed a formidable team, each contributing to the success of BET Amplified.

As the heart of the operation, Nelle skillfully facilitated meetings and check-ins with various departments, including graphics, sales, legal, and label companies. Her exceptional organizational abilities kept everyone on track, ensuring that the entire process flowed seamlessly. Navigating the complex world of talent management, Nelle played a vital role in negotiating between labels and BET Amplified, ensuring the artists' best interests were always at the forefront.

The process of selecting the monthly featured artist was a collaborative effort, with each team member bringing their expertise to the table. The team discovered and nurtured talents like Megan Thee Stallion and Lola Brooks, recognizing their potential long before they became household names.

To complement the artists' journey, Nelle was instrumental in facilitating the creation of captivating social media assets and promotional videos for their debut on the BET Amplified stage. These assets played a significant role in building anticipation and excitement around the featured artists, helping them garner widespread attention and recognition.

Months turned into years as Nelle and her team tirelessly worked on BET Amplified, continuously pushing boundaries and setting new industry standards. Their efforts paid off, as the division became synonymous with discovering and promoting the next big stars in the music world.

However, in the spring of 2020, after pouring her heart and soul into the BET Amplified project, Nelle decided it was time to explore new opportunities. Her departure left a void, but the impact of her dedication and hard work continued to shape the future of music discovery and promotion.

BET Amplified became a symbol of innovation and a stepping stone for many talented artists to launch their careers. Nelle's contributions, along with the efforts of Trenton Pratt, Breeze, JP, and Julian, left an indelible mark on the music industry, forever changing the way up-and-coming talent was recognized and celebrated.