Marketplace Acquisition Turnaround — CPA
Mateusz Wojasiewicz
Marketplace Acquisition Turnaround — CPA PLN 58 → PLN 9
I broke performance down by audience cohort, creative, placement and journey stage, challenged the conversion signals, and rebuilt testing and budget priorities around real funnel progress. Onboarding-start CPA fell from PLN 58 to PLN 9.
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Posted Aug 9, 2026
Marketplace Acquisition Turnaround — CPA PLN 58 → PLN 9 I broke performance down by audience cohort, creative, placement and journey stage, challenged the co...
