Marketplace Campaign — +220% GMV Month on Month

April was about turning a major marketplace moment into a coordinated commercial push, not just another burst of media.

I worked across full-funnel paid activity, channel execution, budget pacing and ongoing optimisation, with the commercial result — GMV — as the anchor.

The April campaign delivered +220% GMV month on month and was documented separately as the strongest edition to date.

Those are two separate evidence points: +220% is a month-on-month GMV change, not an edition-to-edition calculation. I keep that distinction because clean claims matter.