Helping Bukable launch with product and website copywriting
Summary
I helped Bukable define its brand voice, created a content style guide, and rewrote Bukable's website and app copy in preparation for launch.
Context
Bukable, a startup connecting undergrads to professionals as mentees, had just won a $15,000 startup grant and was preparing to launch a mobile app and redesign its website.
I worked with the UX research team on market, customer, and stakeholder research, and used our findings to inform a brand voice, content style guide, and key copy decisions across the website and app.
Product copywriting
Making the sign-up and login experiences more welcoming and inclusive
Before and After
Reducing cognitive load and making onboarding conversational
Before and After
Nudging desired user action and improving scannability
Before
After
Website Copywriting
Old landing page hero section for students
Old landing page hero section for students
New landing page hero section for students
New landing page hero section for students
Old landing page hero section for mentors
Old landing page hero section for mentors
New landing page hero section for mentors
New landing page hero section for mentors
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Posted Oct 17, 2023
Rewriting Bukable's website and app copy, and creating a brand voice and content style guide through UX research.
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