Gayer Things — queer streetwear & pride fashion

Designed and launched an online shop for a Berlin queer streetwear brand, from the look of the site through to orders shipping themselves.

Gayer Things sells bold queer graphic tees, tanks, hats, bags, mugs, and posters, printed to order and shipped worldwide. I built the store so it could carry that voice and still work like a real shop.

I designed the site, the product pages, and the photos for every colorway. Shoppers can browse by product type or by theme, pick a size and color, and check out. Orders go to Printful through their API, so printing and shipping start on their own. Customers get automatic emails when an order is confirmed, when it ships, and later with a link to leave a review.

I also built the SEO: category pages, themed landing pages, and product listings written so the shop shows up in search for the specific things people are looking for.